School counselors are told to advocate by educating, sharing data, and explaining their role. Here’s why that approach often falls short and what real influence requires.

School counselors are told to advocate by educating administrators about their role. But what if they already understand? Here’s why school counselor advocacy often fails and what to do differently.

As National School Counseling Week approaches, many school counselors are feeling both celebrated and invisible. This post explores the two futures facing the profession and why the choices made right now matter more than ever.